Why this is the right time...
Is this, you ask yourself, the right time to begin a new Natural Awakenings magazine in a new market?
My answer is a resounding “Yes!” Let me give you a few of the amazing facts that explain why.
We live in an extraordinary time. The challenges are many. Information is coming at us faster than we can process it, and much of it is negative: a damaged planet; unhealthy and unwholesome foods; a medical system more attuned to symptoms and prescriptions than to cause and healing; and our economy, once the showcase of the world, that is now struggling.
First, let’s take a look at how we interpret what is happening in our world today. The changes we see indicate that we can no longer think and act as we have for generations. We are moving into an age of awakening, a time of global interconnectedness when we will work together to heal our planet and ourselves. A time when compassion will be the motivating factor that informs all our decisions and transforms our actions. This perspective recognizes an empowering truth: Before every breakthrough, there needs to be a breakdown. The breakdown reveals what is needed for the breakthrough.
At Natural Awakenings, we are exactly where we need to be: on the front lines of the breakthrough, lighting the path for people seeking a better way. We provide the guidebook.
Next, take note that during these critical times, Natural Awakenings is accomplishing vital work: inspiring and empowering people and communities across the nation to shift to healthy living, and a healthy planet. Everything we represent—the Green movement, environmental responsibility, alternative medicine and holistic practitioners, consciousness-raising, organic farms and food, socially responsible businesses and fair trade products—is in more demand every day. Readers—and advertisers—need and desire our magazine. We are the guidebook.
We are the publishing leader in a field that is rapidly expanding into the next trillion-dollar industry. Within a generally shrinking economy, and despite rising unemployment, most of the businesses we serve are growing.
The growth of the industry we serve, through advertising and readership, is well documented by data published in the LOHAS (Lifestyles of Health and Sustainability) Market Reports. LOHAS research shows that 1 in 4 adult Americans (50 million+) is now pursuing a healthy, sustainable lifestyle—Our green Natural Living industry grew 38% to 290 billion in one year...in a poor economy on the sale of products and services that show up in Natural Awakenings magazines. For additional verification, check out books such as Mega Trends 2010: The Rise of Conscious Capitalism and The Wellness Revolution: How To Make a Fortune in the Next Trillion Dollar Industry.
We will be publishing in most U.S. markets with populations of 300,000 to 400,000 or more by December 2012—and we are already ahead of our schedule to do this! There is strength in our growing numbers, and economies of scale are beginning to happen. Let me also point out that our readership is becoming mainstream, and that there are new types of businesses “going green” every month!
To summarize, Natural Awakenings provides needed services to a healthy, growing industry that is leading us to our future, not creating obstacles before it. We provide the best publication, at the best prices for advertising, to reach this target market and we will continue to succeed . . . even within a general recession, we are expanding.
Note: On 11/1/11 we launched the Natural Awakenings Web Store, with 3800 products (see www.nawebstore.com) and the Natural Awakenings Network discount card program is fully operational as well. These will provide new revenue streams to NAPC and our owners!
And finally, consider what I say to every approved candidate in their official letter of invitation to buy our Natural Awakenings franchise and join our family of publishers (now 84 strong with 5 more signed agreements): We are proud to be able to offer you this unique opportunity for personal growth, service to others, and economic security (and all out of an office in your home). How does it get any better than that?
We believe that because of the great service, we are truly blessed to be growing and providing answers to so many readers and passionate, dedicated entrepreneurs.
Once you have all of the facts you can begin to let go for the "normal fear" you have about making the necessary investment. With our training, proven business systems, and great support staff you can become a successful publishing business owner in this expanding industry.
John R. Voell
Co-Founder, Natural Awakenings Publishing Corporation
P.S. I don’t know what your spiritual beliefs are, but I believe that when I leave this world, I’m going to somehow measure my success by those I’ve helped along the way. How can we help more people than to own one of these magazines? Natural Awakenings publishers are each making a difference for tens of thousands of people.… all at a critical time in the history of our world.